A word on AI in visitor engagement

It is currently impossible to ignore the topic of artificial intelligence. Wherever you look, tools like ChatGPT, Creaitor, Revoicer, Scalenut, Speechelo, and others are popping up. Today, it is easy to have AI write a text or generate audio from a written script—but it is only easy if quality isn’t your top priority.

We compared audio guides created entirely by AI with those produced by humans. The differences are immediately apparent, even as synthetic voices continue to improve. Disparities in quality exist in terms of both content and the audio files themselves.

Regarding content, one quickly notices whether a text was crafted by knowledgeable, trained curators, art educators, or editors, or if the AI ​​simply cobbled together text fragments from various sources. Human creators put themselves in the shoes of the target audience and devote significant time and effort to every chapter. The result is high-quality content with heart and soul.

The same applies to voices and voice recordings. Of course, AI can quickly and cheaply generate audio output from written text. However, without manual post-processing, the result is far from pleasing to the ear. High-quality post-processing using professional tools is time-consuming and requires specialized expertise. Alternatively, you could simply have a professional voice actor record it in a studio to ensure perfect quality.

So, if quality is not a top priority, one can—in a pinch—resort to free versions of AI tools or have text modules automatically assembled and voiced by the AI. However, one should be aware that the quality of the communication reflects on the entire institution. Institutions that value consistent quality have their texts written by humans and professionally voiced—whether by AI with professional expert post-editing or in the traditional way by a professional voice actor in a recording studio.

Picture (c) Created with artificial intelligence (AI)